Me, the talented development crew at Burkson
Product Design, Brand, Front-end Development
Wheel Pros is a leading aftermarket wheel manufacuter with over 20 well-known brands in their portfolio. In 2019 Wheel Pros wanted to overhaul their
websites to better represent each individual brand, incorporate direct-to-consumer e-commerce, and provide a better mobile user experience.
As the designer for this project I was responsible for the creative direction and designing user flows, wireframes, prototypes, and mockups. I collaborated
with the developers at Burkson on front-end development, application of the design system, and to create a modular UI system. The result of this project
is a redesigned set of websites for multiple Wheel Pros brands that introduced new functionality and improved the mobile experience.
An emphasis on brand imagery, texture, and color helped drive brand distinction for the redesigned Wheel Pros websites. Here are some screens
from the new design:
Within a year, redesigned websites were launched for multiple Wheel Pros brands. The websites share a common design system and platform, yet offer
distinct brand experiences.
The new websites are responsive, incorporate e-commerce functionality with faceted search, and include interactive features such as a visualizer to see
a wheel on your vehicle.
Here are some of the project highlights:
Designed a flexible design system — The Wheel Pros design system is based on a standard set of UI patterns that adapt
to each individual brand, helping save design and development time and resources
Created a modular UI system — Each Wheel Pros website includes a set of predefined and interchangeable UI modules that
simplify maintenance and provide options for customization
Increased user engagement — Overall, the average session duration increased by 29% and the bounce rate decreased by 10%