Brad Stripling — Product Designer

RideStyler

RideStyler is an SaaS platform used by many leading automotive manufacturers, distributors, and retailers to power their B2C websites and apps. The company wanted to expand functionality and create a more effective user experience.

I worked with RideStyler to reimagine their e-commerce product, with a focus on creating guided experiences to give users a head start in finding what they need.

Booz Allen Hamilton

Booz Allen Hamilton employs thousands of management and information technology consultants around the globe. The HR team at Booz Allen Hamilton wanted to create a digital system to more effectively match applicants to the myriad of unique opportunities.

Incorporating features from a manual and printed process, I designed a personalized experience to help users discover opportunities that align with their skills, goals, and interests.

Product Design, Brand, Front-end Development, Strategy

Goldstar

Goldstar is an event discovery app that serves over 10 million members and 6,000 venues, and powers live entertainment ticketing on Evenbrite, Groupon, and Yelp.

As Senior Product Designer I led product design across web, iOS, and Android platforms, helping users and the business achieve value.

Project highlights

Designed a better checkout experience, increasing conversions 13%
Led responsive redesign, expanding mobile purchases from ~10% to over 60%
Redesigned signup and onboarding, increasing conversions 12%

Product Design, Front-end Development, Strategy

Wheel Pros

Wheel Pros, a leading aftermarket wheel manufacuter, wanted to overhaul their websites to better represent each of their individual brands, incorporate e-commerce, and offer a better mobile user experience.

I designed a flexible design system to extend a responsive redesign and new features across multiple Wheel Pros websites.

Porsche

In 2019 Porsche released their first fully electric vehicle, the Taycan. To mark the occasion a launch event was held to unveil the new vehicle to the company. For this launch Porsche wanted to create an app to provide interactive features, multimedia, and vehicle specs.

I designed an iPhone/iPad app with a goal of reflecting the excitement about the Taycan while introducing users to details about the groundbreaking new vehicle.

Product Design, Front-end Development